![Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual](https://imageio.forbes.com/specials-images/imageserve/5f6fd762ad41bee804683ac2/0x0.jpg?format=jpg&crop=1144,643,x650,y330,safe&width=1200)
Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual
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Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories
![Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual](https://imageio.forbes.com/specials-images/imageserve/5f6fd762ad41bee804683ac2/The-Gucci-Bloom-Profumo-di-Fiori-campaign/960x0.jpg?format=jpg&width=960)
Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual
![Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories](https://media.gucci.com/content/DiaryPrimaryImg_Standard_288x216/1596016805/DiaryPrimaryImg_BEAUTY-BLOOM-REVIVAL_001_Default.jpg)
Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories
Gucci - Introducing Gucci Beauty Holiday Spectacular, the new festive campaign featuring singer songwriter Florence Welch—face of the Gucci Bloom fragrance—captured here with the scent. Discover more on.gucci.com/GlitterLipstick_. | Facebook
![Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Small_640x816/1596016804/DiaryHeroArticle_BEAUTY-BLOOM-REVIVAL-03_001_Default.jpg)
Anjelica Huston, Florence Welch, Jodie Turner-Smith and Susie Cave in the new Gucci Bloom Profumo di Fiori campaign. - Gucci Stories
![Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual](https://imageio.forbes.com/specials-images/imageserve/5f6fd7d763b418e32399b229/The-Gucci-Bloom-family/960x0.jpg?height=460&width=711&fit=bounds)
Florence Welch Talks Gucci's New Fragrance, Perfume Ghosts And Florence + The Machine's Backstage Scent Ritual
![In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves. - Gucci Stories In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves. - Gucci Stories](https://media.gucci.com/content/DiaryArticleDouble_Small_640x408/1651076103/DiaryArticleDouble_Bloom-Awakening-1_001_Default.jpg)
In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves. - Gucci Stories
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